Solutions

Solutions

Keyword Strategy Meetings

Included in each package is a brief strategy brainstorming session on ‘findability’ in which 20 keywords are examined and five are ultimately selected. The reports will measure client’s position on SERPS over time for these keywords. Monthly stats reports should show increased traffic resulting in better relevance for those keyword targets.

Sponsors receive detailed monthly reports outlining where links are planted -  to be cross referenced with Google analytics. Campaign reports will measure growth using client website page rank growth, and # and quality of new backlinks. According to a prepared strategy this should be directly proportional to increased keyword penetration on SERPS and all of this will yield overall traffic volume rise. These four metrics become the nuts and bolts of the Final Report. The absolute final metric is online sales growth.

Schemes are the fun stuff in each report

Schemes evidence direct community building according to prepared strategy

Major Schemes include anything in which SWAG is distributed to users

Minor Schemes include Squidoo Lenses, Flickr Photo Groups, Wiki, eBay,