Clients

The Cord Blood Bank of Canada

50 Link Package – In March 2009, Smojoe social marketing improved the CBBC’s findability by targeting six keywords central to stem cell research and the cord blood banking industry in Canada. The results speak for themselves; just one fifty link package has improved the rankings for all six keywords and increased traffic from SERPs approx 12% immediately after the campaign. 

Expert Blog - Bernadette Scherz of The Cord Blood Bank of Canada is an expert, but not quite a blogger yet. So she used Smojoe social media to help her create a free blog offsite http://cordbloodbankofcanada.onsugar.com in which she can reflect on about the evolving science of stem cell medicine and her own thoughts on CBBC. Recognizing this as a fundamental evolution for her, Rob Campbell spent an afternoon with Bernadette helping her create an On Sugar blog (for free) while explaining the tools - Smojoe loves to experiment and try new things.

The Search For Miss Teen Canada – World

Are you looking for an example of how good social media can add an entirely new dimension to an old fashioned business model? In the summer of 2009, Smojoe will reinvent the beauty pageant. 

2009 Search For Miss Teen Canada is now re-engineered to encourage multi platform brand conversations involving sponsored goods and services.

Comprehensive Strategy: Articles, blog posts, third party bookmarks, comments and discussion forum posts, and especially Facebook/ Twitter updates are all part of a comprehensive keyword strategy that shares links with sponsors. Even the monthly newsletters will accommodate brands that tell a different part of the same story.

A Contestant Blog Army: Fifty attractive teenage girls, the most popular girls in their respective high schools, will be blogging their experiences preparing for and competing in The Search For Miss Teen Canada.

Alliance Films

Working with LifeCapture Interactive, Rob Campbell of Smojoe Social Media innovated a signature style of promoting mainstream movies, (and also Canadian television shows and websites paid for by the Bell Globe Media Fund.)  Between October 2006 and Jan 2009 Smojoe marketed 16 different Alliance Films,

Control

No Country For Old Men

Run Fat Boy Run

Vince Vaughn’s Wild West Comedy Show

In Bruges

Mongol

Stone Angel

Blindness

Hamlet 2

Battle In Seattle

Death Note II

Where in the World is Osama Bin Laden

Stone of Destiny

Milk

Zack and Miri Make A Porno

The Wrestler

Kanetix.ca

Since 1999, Kanetix.ca has helped Canadians shop for insurance by offering free, real-time quotes for Ontario, Quebec, Alberta, BC and most of Canada. Their business depends on ranking high for popular insurance keywords on search engines. 

50 Link Package - Kanetix has engaged Smojoe twice in the last year to build bits of branded content in accordance with a clever keyword strategy.